A tool that impresses with intuitive UI and straightforward UX in the front-end and easy database maintenance in the back-end.
Kia came up with the idea of increasing sales of their new cars that are in stock and immediately available. In order to present them attractively, a nice and uncomplicated way to find stock vehicles and get in touch with dealers without any detours needed to be created.
The goal of the project: to keep this information always up to date, to offer potential buyers an intuitive UI and a convincing UX and to create a direct link between prospective buyers and dealers.
In the fast lane thanks to the "Neuwagentool"
Our online tool neuwagen.kia.com saved Kia a corona-induced full brake on sales activities at a later stage. The tool formed the basis for the "Kia Couch Bonus", a corresponding online-only sales promotion, and campaigns around the "Virtual Showroom"
intuitive straightforward native fast performance oriented real time